Our Strategy

THE TALL & WIDE SERVICE STRATEGY:

3 CORE FUNCTIONS: PLANNING, PREPARING, PLACEMENT

ACCOUNT PLANNING-

  • Problem Definition / The Brief
  • Understanding the Market (5Ws & H) -Research
  • Marketing Communication Objectives
  • Measurable and Realistic Goals

CREATIVE STRATEGY-

  • Target Definition
  • Unique/Key Selling Points
  • Medium / Media
  • Language
  • Objectives
  • Ideas that sell
  • Creativity must sell

MEDIA – STRATEGY-

  • Target / Media Habits
  • Media / Medium Lead / Support
  • Budget Objective oriented / Fixed cost of Reaching Target
  • Planning – Frequency / Duration
  • Buying – Best Deal to Deliver message
  • Monitoring / Evaluation – Campaign Effectiveness