Corporate Profile

“You never get a second chance to make a good first impression”- H. Jackson Brown Jr.
FACT SHEET
NAME OF COMPANY: The Tall & Wide Company Limited
REGISTRATION NUMBER: RC 299,865
DATE OF REGISTRATION:12th SEPTEMBER 1996
NATURE OF BUSINESS Marketing Communications & Broadcasting
PROFESSIONAL AFFILIATION Member, Association of Advertising Agencies of Nigeria(AAAN) (aaan-am-0005)
BUSINESS ADDRESS: 21 Adeboye Solanke Street,off Allen Avenue, Ikeja- Lagos, Nigeria.Tel: 234- 01- 8502001P. O. BOX 6730, Marina, Lagos.
E-mail address: info@tallandwide.com
Website: www.tallandwide.com
BANKERS:Access Bank Plc.Allen Avenue Ikeja Lagos.
Guaranty Trust Bank Plc.Oba Akran Avenue Ikeja Lagos.
Sterling Bank Plc.Obafemi Awolowo Road Ikeja Lagos.
Ecobank PlcWharf Road,Apapa Lagos.
LEGAL ADVISERS / SOLICITORS: Saturn Associates27 Amore Street,Off Toyin Street,Ikeja Lagos.0802 343 7392
AUDITORS & FINANCIAL ADVISERS T.A ASSOCIATES Idowu Taylor,Victoria Island,Lagos.

VISION
To be the epicenter of win-win initiatives to multi clients in diverse markets.“ The poorest man in the World is not a man without money but one without a vision”-Myles Munroe.

MISSION
To operate a small organisation with a big heart that will serve as an ideas enclave peopled by multi-talented, highly professional individuals with a common focus on exceeding customers’ expectations.“ The Goal is more important than the role ”

OUR RESOLVE
We shall constantly strive to excel in the provision of Direct Contact, Response Provoking,Relationship Building,Marketing Communications Services.Maxi marketing is our philosophy Target marketing, the formula Network marketing, the principle.“ Nobody who ever gave his best regretted it. ”George Halas.

SERVICES
ADVERTISING:TV Commercials, Radio Commercials,Press Ads / Announcements, Outdoor BoardsDESIGN/PRINT PRODUCTION:Labels, Logos, Letterheads, Call Cards, Annual Reports, Brochures, In-house Journals, Calendars, Personal Cards, Packaging, Branding, Merchandising etc
IMAGE ENHANCERS: Promotional Items, Posters, Diaries, T-shirts, Face Caps, Seasonal Gifts, Hampers, Banners, Stickers, Danglers,End of Year Gifts, Collateral’s.
REPUTATION MANAGEMENT:Public/Press Relations, Press Conferences, Syndicated Write ups, Photo-stories, Press Releases, TV Programme Appearances, Radio Talk-shows, Interviews, Opinion Editorials etc
RESEARCH: Market research, Internal / External Customer Perception Surveys,Public Image Surveys, Advertising Impact Surveys.
EVENTS MANAGEMENT: Seminars, Workshops, AGMs, Business Meetings, Exhibitions, Award Ceremonies, Concerts, Fairs, Product Launch, Sports, Theatre Productions, Road Shows.
“The key to making it over the top is this : help enough other people get what they want”-Zig Ziglar

STRATEGY
3 Core Functions- Planning, Preparing, Placing
ACCOUNT PLANNING
Problem definition/The BriefUnderstanding the Market (5Ws & H) Research Marketing Communication Objectives, Measurable and Realistic Goals.
CREATIVE STRATEGY:
Target DefinitionUnique/Key Selling PointsMedium/Media LanguageObjectives Ideas that sellCreativity must sell
MEDIA STRATEGY: Target / Media Habits
Media / Medium Lead/Support Budget
Objective Oriented / Fixed Cost of Reaching Target Planning
Frequency / Duration Buying
Best Deal to Deliver Message Monitoring / Evaluation Campaign Effectiveness
“ There is a little difference in people, but that little difference makes abig difference. The little difference is ATTITUDE, the big difference iswhether it is positive or negative ”-Clement Stone.

STRUCTURE
ACCOUNT SERVICING &RELATIONSHIP MANAGEMENT: Responsible for Business development
and day-to-day Clients relations
CREATIVE SERVICES: Ideas Generation, Copy & Visuals, Print and Electronic Media Production
MEDIA SERVICES/REPUTATION MANAGEMENT: Planning, Buying,Monitoring & Evaluation,Public / Press Relations, Events
FINANCE & ADMIN SERVICES: Financial Control / Accounting& Administrative Functions

HUMAN CAPITAL
The Tall & Wide products and services are offered with attention to detail by the Tall & Wide people. Multi-talented,methodical, creative, adventurous and objective oriented individuals driven by the collective will to delight Customers.“ An organisation cannot rise above the level of its people ”

THE BOARD
Dr B. A. AdigunChairman
Nigeria’s First Actuarial Scientist and West Africa’s First P.H.D holder in Actuarial Science. He is the First Nigerian General Manager and Director of AGIP Nigeria Plc, former Chairman of NICON, Chairman Royal Trust Assurance, Council Member, Lagos Chamber of Commerce, Chairman B. A. Adigun and Associates.
Chief Adegboyega Arulogun -Director
A Seasoned Broadcaster, Public Administrator and Television/Film documentary expert of over 40 years experience. He is a former Commissioner for Information Youth, Sports and Culture in Oyo State, General Manager NTA Ch. 7 Ikeja, NTA 10 & 5, and Assistant Director Marketing NTA. Documentary Productions to his credit include, OGUNDE: Man of the theatre, NIGERIA: A Squandering of Riches, The Africans.
Mr Albert Egbe -Director
A Chartered Accountant turned Actor / Writer Producer. He is The Managing Director of Capital International Productions. Popularly known as “MR B” in the T.V. Comedy Series, Basi & Company. He has to his credits several productions including Village Headmaster, Basi & Company, Jagua Nana’s Daughter, The Thrift Collector, Our Husband has Gone Mad Again, M Net’s award winning “Twins of the Rain Forest,” and Trees Grow in the Desert.
Mr. Bade Aluko -Director
A Seasoned Information Technology Practitioner with vast experience spanning over fifteen years. He is the Managing Director, Finance Application Systems Limited (FASYL) marketers of Flex cube, the number one selling soft ware in the world. Flex cube is the choice of over 215 financial institutions in the world with 17 financial institutions in Nigeria within 5 years. He is also a director of Dimension Data Nigeria, an IT solutions company that helps organisations in cost reduction risk management and increase revenues.
Mr. Tony Aletor -Director
A chartered insurer and chartered stock broker with core competence in pensions and investments. He is the founder of Capital Express Group with companies such as Capital Express Insurance Limited, Capital Express General Assurance Company Limited and Capital Express Securities Limited.
Toye Arulogun -Managing Director
Experienced Advertising and Marketing Communications & Broadcasting Practitioner Pioneer Staff and Associate Director, SO & U Advertising Limited, Former Director Station Services MITV and Star F.M., An Alumnus of the Lagos Business School, Producer/Presenter Lagos Sense on MITV, Presenter National Sports Lottery,. Speaker at Various Lectures, Workshops and Seminars. Producer / Writer of Several Radio/T.V Programmes, Commercials and Documentaries.

MANAGEMENT TEAM
Toye ARULOGUN
Managing Director (As in Board of Directors)
John Africs Media Director He holds a B.Sc in Political Science and Masters in Public Administration. He began his working career with the Try Health Magazine Surulere, Lagos as the Staff Writer. He moved into the world of Adverting in 1989 working with Streetwise International Marketing
Limited. He is currently the Media Director in the Tall & Wide Company Limited.

Olabanji Oladimeji Creative Director
A graduate of Graphics Design from The Federal Polytechnic Auchi, He commence his career with Designx Concept in Kaduna, as a Graphic Artist. He later moved to Advertising Techniques Lagos, Nucleus Advertising, Prex, as a Head Creative Services, before joining Tall & Wide. He is currently with Tall & Wide as a Creative Director.

Coker Oriade Associate Creative Director
A graduate of Painting. He commenced his career with NTA Ch. 7 as a Graphic Artist/ Illustrator. He moved to the Council of Arts and Culture, Abuja, as the Cultural Officer before his entry into Advertising working in several reputable agencies before joining Tall and Wide. He is currently the Creative Director with the Tall & Wide Company Limited.

Funmi Adebowale Associate Client Service Director
A Communications graduate from the Obafemi Awolowo University, Ile- Ife, she began her working career with the Broadcasting Corporation of Oyo State, BCOS as an Assistant Producer. She later moved to LOTO Communications Limited while she worked on accounts like ODUA Group, MAMSER, AMBERGLO and NATIONAL BANK. She joined Tall and Wide in 1998 as a Senior Client Service Executive. She is currently the Associate Client Service Director of the Tall and Wide Company Ltd.

Busoye Arulogun GM Production Partners / Ass. Creative Director
A graduate of Theatre Arts from the University of Ibadan. He started his working career as a Client Service Executive with Creative Communications Associates Lagos, from where he moved on to Triumph Assurance Company Ltd as Personal Assistant to the Executive Director. He joined The Tall and Wide Company Ltd in December 2000 as GM Production Partners/ Ass. Creative Director after a brief stint with Audio Visual, first Ltd, Lagos. He is a member of the Advertising Practitioner Council of Nigeria.

SUBSIDIARY



RADIO/TV PRODUCTION: Sung Jingles.Commercials. Documentaries.Off-line Video Coverage. On-line Coverage. Professional / Instructional Videos, Post Production Services.
PROGRAMMES DEVELOPMENT: Radio Programme Concepts,TV Programme Concepts, Scheme Activity Ideas.
EVENTS MANAGEMENT: Seminars, Workshop, AGMs,Business Meetings, Exhibitions, Award Ceremonies, Concerts, Fairs, Product launch, Sports, Theatre Productions,Lunch/Dinner.